As a designer, you have probably experienced the frustration
of feeling like you have literally run out of ideas…
Similar to writer’s block, you hit a creative block and feel
as though your career is over.
You simply cannot come up with anything else that you think
will just “wow” the fashion gurus.
But, before you throw in your drawing book and colored
pencils, consider where you are looking for inspiration…
Sometimes, all it takes to get past that creative block is
to look for inspiration in some of the most unsuspecting places and let the
ideas come to you.
So, grab those personalized labels from
Wunderlabel and get back to the drawing board.
How do you find that inspiration, though?
Obviously, the major question is where do you go for
inspiration…
With clothes everywhere, how do you still look around and
create something that is your own?
Start by examining the current fashion industry.
Begin by taking a look at your surroundings and ask yourself
a few questions…
Which way is the industry going?
What is it missing?
How could my designs make it better?
How could I improve what is already out there?
Like several other industries, the
fashion industry is always changing. Therefore, it is vital to your designs
that you stay on top of the current market and the future of the market. Clever
media marketing campaigns and quirky designs generate a major buzz in the
fashion industry.
Determine who you are designing for.
One of the biggest mistakes designers make is picturing
their clothing is a necessity for the entire world…
It would be great if everyone in the world just
adored your designs but that just is not plausible.
Narrow it down and determine the specific market that you
are going to design for – kids, adults, babies, elderly.
Then, you can dedicate some time to considering exactly what
will make that specific market happy. Try talking to people in that demographic
and grab their ideas, too – you never know, something they say might trigger
your great idea for “the next big thing.”
Gather images to put your vision on paper.
This step comes in to play nicely when you are looking at
the current trends – it helps to see plenty of visuals of what is already out
there.
This will help you answer those questions from earlier such
as “What is missing?”.
Once you have gathered images that are of interest, make a
mood board. You can separate the pictures based on mood, which can eventually
help you develop the different aspects of your collection.
Final Thoughts
At this point, you have given yourself the perfect
atmosphere to develop new and creative ideas. Now, it is time to pull out the
sketch pad…
Just go with it. Just start drawing. If you have to start
over a few times, it is okay – that is what an eraser is for.
Just remember to relax – creative juices don’t flow like the
Nile River in the midst of stress.
Now, grab a cup of coffee – or whatever your comfort drink
is – and let your creative juices flow.
great post!
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